These Mompreneurs turned their disappointment into a successful venture!
D’Chica | Vani Chugh and Richa Kapila
Winners, TIMES She UnLTD. Entrepreneur Awards 2019 – Fashion Category
In a hunt for finding the right kind of footwear for her daughter Vani, a former journalist was tired of the cheap and overly priced options available in the market. Vani said, “Most of the market players design and manufacture typical ethnic products like mojaris or kolhapuris, sell cheap products from China, or are exorbitantly priced. There is a complete lack of quality options at affordable prices.”
Unlike every other disappointed parent, Vani and her sister-in-law Richa identified this gap and took their first baby steps towards becoming entrepreneurs and thus founded D’Chica.
D’Chica is a footwear and fashion brand for children established in June 2014. Since their launch, they have been able to create a manufacturing set up with a pool of vendors that have risen from the grassroots with them. This has enabled them to create products that match the quality and price expectations of the Indian parent. With a nominal product price range starting from Rs.399 to 799, the brand has been successful in filling a huge market gap wherein parents otherwise had to compromise one aspect for another—pricing, comfort, quality or design.
Vani and Richa started off with their savings and have been ploughing the returns back into the business. Vani says, “In the initial days, I used to juggle between multiple roles that stretched from being our brand’s social media manager, sales and marketing manager, and customer care executive all rolled into one. Richa was our one-woman army of designer, production manager, inventory manager, packing and dispatch executive!”
From a one-room office to their first day after launch that saw eight orders coming in through Facebook, D’chica has come a long way. Vani and Richa believe this is just the beginning.
If you have an inspiring story like that of Vani & Richa, or if you know of a woman who has one, then send in your entries for the TIMES She UnLTD. Entrepreneur Awards! Click here for more details.